Bill's Wonderland of Pets is proud to carry Icelandic Plus in Magnolia, New Jersey. At Icelandic+, we care about pets. Ours and yours. That’s why we’re committed to producing healthy dog treats that meet their specific digestive, physiological, metabolic, and nutritional requirements. We use only the purest ingredients from Iceland, manufactured within FDA, USDA, EU, and MAST standards and regulations, to ensure the freshness, purity, and integrity of our products. And there are zero additives, fillers, supplements, or preservatives in them. Why? Our treats don’t need them.